Troy Sitosta aka Shao Long Bald has been in the Advertising and Design industry for almost a decade. The Manila-based designer has won serveral awards working with numerous top agencies from Lowe & Partners to Ace Saatchi & Saatchi. He has created diverse campaigns for brands like Ginebra, Alaska, and Smart Telecom to name a few. Recently, he has consulted for International start ups like Canva Inc. & Outrace Australia.
Though I was late due to an unexpected overlap schedule of another event, (I went to a Blogger’s Forum on Demonetization) I was still able to catch up and learned a lot on the importance of Logo and Branding.
Importance of Logo and Branding
- It gives the brand a concrete differentiating identity
- It sets the brand position, its market, and the tone for how the brand wants to be perceived. It communicates the vision and mission of the brand.
Creating a Brand
- Resource Gathering
- Finding an insight
- Creative Routes/ Big Idea – creative development
- Execution of concepts